Senior Email Marketing Specialist Full Time

Job description
MailerLite is one of the fastest-growing email marketing services. We help more than 1 million businesses around the world stay in touch with their customers. Today, we are a team of more than 170 dreamers, adventurers, and world travellers passionate about what we do and believe in. And we are ready for another talented person to join the party.

Email marketing is at the heart of what we do, and our own email marketing should be the best proof of that. We’re looking for an experienced Senior Email Marketing Specialist to join our SEO & Content Team and push our email marketing to a level that our customers, and the wider email marketing community, look up to. If you live and breathe email marketing, experiment with what makes an email engaging and an email list grow, are plugged into where the industry is heading, and are full of ideas most people haven’t tried yet, this is a role built for you. 🚀

Why MailerLite?
Wondering why we think you’ll love working for MailerLite?

Here are our favorite 6 reasons!

• You’ll own the craft, not just the calendarEvery newsletter, campaign and lead magnet you create is a chance to show what great email marketing actually looks like.
• You’ll get to explore angles others missGet room to pursue original takes on email marketing. Create content sharp and unique enough to get noticed, talked about, and cited.
• You’ll take ownershipWe expect you to take full responsibility and ownership of your tasks. Team leads avoid micromanaging and minimize interruptions so you can stay focused on your assignments.
• You’ll have experts at handWhenever you’re stuck, your teammates with a wide range of expertise are ready to help. And they’d love for you to share your knowledge too!
• You’ll pick where you work, every dayWe embrace the remote culture. Every day you get to choose what environment makes you most productive.
• You’ll grow, develop and evolveAs part of a team that’s always looking for new, innovative ways to offer value for our customers, you’ll constantly be experimenting, learning, and trying out new things.

What you will work on

• Manage all email campaigns from creation and writing to launch, measurement and optimization
• Build nurture automations to turn prospects into customers and ensure the existing automations are up to date
• Own our lead magnets end to end: come up with new ones, write the copy or brief our writers, and keep existing ones accurate and up to date
• Identify opportunities to grow our email list. Build the forms, pop-ups and landing pages that turn visitors into subscribers
• Keep our MailerLite accounts organized and up-to-date. Build out segmentation and interest groups, and tailor messaging, tone and cadence to different audience segments and industries
• Partner with our writers to brief and produce blog content. Review and level up our existing email-marketing content, and push into more advanced topics
• Go after original, underexplored angles on email marketing: the kind of ideas that are novel enough to earn citations from LLMs and attention from search engines
• Measure email marketing performance and define KPIs. Analyze campaign performance and suggest and implement improvements.
• Keep our sending practices aligned with deliverability standards and industry best practices
• Stay genuinely immersed in the email marketing world (new features, research, trends, community chatter) and turn what you learn into content and strategy
• Coordinate with our Email Lifecycle Manager so marketing and product/lifecycle email stay consistent without overlapping: you own list growth, segmentation strategy and campaign/newsletter content, while they own the product-side flows

What we expect from you

• 4+ years of hands-on experience in email marketing, ideally in a SaaS company where email was a core growth channel
• A strong writing portfolio: you can show newsletters or campaigns you’ve personally written that performed well
• Proven experience growing an email list organically, building segmentation, and creating lead magnets
• A sharp editorial eye: you can review other people’s content and make it meaningfully better
• Genuine, ongoing curiosity about email marketing: you follow the space, test new approaches, and have your own point of view
• Comfortable both writing hands-on and briefing others: some execution will be supported by our writer team, but you’ll personally cover every newsletter and campaign
• Experience with MailerLite or other ESPs
• 4 hours of overlap with CET during standard working hours

What we offer

• Yearly gross salary range: $50,000 – $70,000
• Remote-first culture: Our team works remotely from around the world
• International health insurance: Provided with coverage in most countries, with a monthly payout available in select countries where coverage is limited
• Company-paid retreats: Once a year, we gather for a week in a beautiful location to work, learn, and have fun together
• 31 days of vacation (including public holidays): We encourage you to unplug and recharge!
• 12 paid sick days: For your physical and mental well-being, no doctor’s note required. Parents can use them to care for their sick children
• 4 creative days: One paid day off per quarter to do something creative and fun
• 12 parental days: Enjoy one paid day off each month to treasure time with your children
• Parental leave: 100% paid leave when welcoming a new child through birth (3 months maternity, 1 month paternity) or adoption
• Parenting budget of $1000: A $1000 special gift to celebrate the arrival of your little one, whether through childbirth or adoption
• Joy Budget: Annual allowance to spend on what brings you joy, starting at $1,000 per year and increasing over time
• MacBook and other tools: That help you to do your job efficiently

Meet your Team Lead
Paulius
SEO & Content Lead
I’m Paulius and I am working as SEO and Content Team Lead at MailerLite. I’ve been with the company for more than 8 years now. I love sports, especially cycling. Recently, I’ve started learning how to play chess. The thing I value the most is being honest, open and straightforward. Our team lives by learning and transforming. It is especially important in the field of SEO & AI, where things tend to change weekly. I #lovemyjob because I am trusted, and have a chance to work with amazing colleagues and products.
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