SSA Communications Senior Specialist Full Time

Partner with the best

The Communications Senior Specialist – Sub-Saharan Africa Regional Performance supports the execution and delivery of Brand, Marketing & Communications (BMEC) priorities across the Sub-Saharan Africa region. Reporting to the Communications Manager – Middle East & Africa.

The role is responsible for activating integrated marketing and communications plans at market and campaign level, ensuring consistent application of global strategies while enabling effective localization.

The role partners closely with regional commercial teams, segment partners, and BMEC CoE disciplines to deliver high‑impact campaigns, product and technology launches, executive engagements, and employee communications that support regional growth priorities and strengthen brand performance across Sub-Saharan Africa.

As a SSA Communications Senior Specialist you will:

• Regional know-how & acumen
• Support the execution of regional marketing and communications plans aligned to Sub-Saharan Africa commercial and growth priorities
• Act as a day‑to‑day communications partner to regional and country stakeholders, supporting alignment and delivery across priority markets
• Coordinate with the regional performance team to support planning, execution, and reporting processes
• Partner with GAPP to align strategic messaging, support policy position and ensure consistent stakeholder focused communications that supports business growth

Strategy activation and localization  

• Support the rollout and activation of global and segment campaigns, ensuring relevance, localization, and timely delivery at regional and market level
• Coordinate development and deployment of content across owned, earned, and internal channels in partnership with CoE teams
• Support execution of product and solutions launches in Sub-Saharan Africa, working closely with segment, marketing, and commercial teams
• Ensure launch materials, messaging, and channels are aligned to regional customer needs and brand standards
• Execute employee communications and engagement initiatives across Sub-Saharan Africa in collaboration with internal communications teams
• Support regional change, leadership, and engagement campaigns to strengthen employee understanding and connection
• Lead country crisis communications, especially those focused on geopolitical developments and/or natural disasters, that impact employees and business continuity; and support business crisis communications in collaboration with business segment marcomms strategic partner

Executive Engagements & Events 

• Support planning and execution of regional customer events, industry events, and executive engagements in collaboration with the events & experience and brand CoE
• Coordinate communications materials, messaging, and amplification plans to ensure events deliver measurable stakeholder value

Performance, Measurement and continuous improvement 

• Track and report campaign and communications performance metrics at regional and market level
• Share insights, best practices, and learnings across Sub-Saharan Africa markets
• Extend support to the wider Middle East & Africa region for tier 1 activities that require additional support

Fuel your passion

To be successfull in this role, you will have:

• Bachelor’s degree in marketing, communications, brand, or business
• ~5 years of experience in B2B marketing and/or communications, preferably in a global or regional role
• Experience in industrial, energy, technology, or complex B2B environments
• English fluency and proficiency is mandatory, French and/or Portuguese are preferred
• No relocation included for this role.

Skills & Competencies 

• Strong execution and project management skills with attention to detail
• Understanding of integrated marketing, campaigns, and content activation
• Ability to manage multiple priorities across markets and stakeholders
• Effective collaboration skills across regional teams and global CoE partners
• Strong written and verbal communications skills

KPIs / Success Measures 

• Campaign performance and commercial impact in Sub-Saharan Africa
• Brand health and reputation metrics in Sub-Saharan Africa
• SoV of PR and media engagement outcomes in Sub-Saharan Africa
• Employee engagement rates and satisfaction

Work in a way that works for you

We recognize that everyone is different and that the way in which people want to work and deliver at their best is different for everyone too. In this role, we can offer the following flexible working patterns:

Working flexible hours – flexing the times when you work in the day to help you fit everything in and work when you are the most productive
Working with us

Our people are at the heart of what we do at Baker Hughes. We know we are better when all of our people are developed, engaged and able to bring their whole authentic selves to work. We invest in the health and well-being of our workforce, train and reward talent and develop leaders at all levels to bring out the best in each other.

Working for you

Our inventions have revolutionized energy for over a century. But to keep going forward tomorrow, we know we have to push the boundaries today. We prioritize rewarding those who embrace change with a package that reflects how much we value their input. Join us, and you can expect:

• Contemporary work-life balance policies and wellbeing activities
• Comprehensive private medical care options
• Safety net of life insurance and disability programs
• Tailored financial programs
• Additional elected or voluntary benefits

The Baker Hughes internal title for this role is: Communications Senior Specialist – Customer/Marketing CommAbout Us:We are an energy technology company that provides solutions to energy and industrial customers worldwide. Built on a century of experience and conducting business in over 120 countries, our innovative technologies and services are taking energy forward – making it safer, cleaner and more efficient for people and the planet.