Director of Acquisition Full Time

About Shapermint

Shapermint is one of North America’s leading DTC shapewear and intimates brands, trusted by millions of women for its comfort-first designs, inclusive fit, and empowering mission.

Built on a powerful performance engine, Shapermint scales through rapid experimentation, AI driven execution, and a relentless focus on profitable growth.

We operate across the US, Canada, and international markets – and we run one of the most advanced creative and media performance systems in the DTC space.

Our philosophy is simple: test fast, learn faster, and scale what works – with ownership, speed, and excellence.

Why Shapermint?

• One of North America’s top shapewear brands, trusted by millions.
• Strong presence in the U.S. and Canada, with international eCommerce reach across the U.K., Europe, and Australia.
• Expanding into U.S. retail and major marketplaces like Amazon with our best-selling products.
• Powerful performance engine driving multi–six-figure daily ad spend.
• Deep investment in AI, UGC, and rapid creative testing.
• Fully remote, competitive salary, and the chance to impact a leading DTC brand.

Key Responsibilities

• We’re hiring a Director of Acquisition to lead end-to-end customer growth for a $500M+ DTC brand with over $100M in annual media spend. This role owns performance across paid, owned, and organic channels, driving efficient scaling while hitting CAC targets.
• By combining strong creative strategy, funnel optimization, and media leadership (budget allocation, attribution, and testing), this person will ensure profitable growth and long-term customer value.

• Own acquisition strategy and execution across paid, owned, and organic channels, with Meta as the primary channel and others supporting scale
• Budget allocation across $100M+ annual paid media spend with clear performance accountability.
• Creative strategy that drives sales for individual products and bundles.
• Use of AI tools across creative, media, and funnel to improve testing velocity and decision making.
• Funnel performance management (ad → landing page → offer → CRO tests).
• Testing frameworks to measure incrementality and true contribution.
• Leadership of a team of Growth Managers across media, creative, and funnel.

Your responsibility is clear: 

Drive sustainable, profitable customer growth.
Requirements

• 10+ years in performance marketing or acquisition roles.
• Proven experience scaling direct response products (not just managing campaigns).
• Managed $50M+ annual ad spend with clear allocation and testing logic.
• Strong creative strategy skills with ability to define angles, hooks, and offers.
• Experience leveraging AI tools to improve creative output, testing velocity, or acquisition performance
• Hands-on experience building and optimizing funnels (ad, landing page, offer, CRO).
• Experience leading 5-6+ senior growth or performance managers.
• Background in DTC, performance marketing, affiliate, or direct response environments.
• Proven ability to sell individual products or bundles (not only catalog or marketplace models).
• Strong learning mindset (books, podcasts, frameworks in marketing, persuasion, sales).
• Not a fit for brand, content, or marketplace-only profiles.