Cinema Marketing Lead Full Time

Company Description
Filmhouse Group houses multiple business within the media and entertainment space. The award winning Filmone Entertainment and the dynamic Filmhouse Cinemas. Our mission is “to provide magical experiences through content that entertains and inspires, delivering world-class services and exceptional value to our audience”.

The group is supported by a corporate operations management team that ensures our operations area aligned to International Best-Practice.

Job Description

• Execute strategy & communications to increase footfall at Filmhouse Cinemas, including Digital, Advertising, Communications and Creatives, ensuring brand consistency.
• Manage the annual budget for the cinema marketing department
• Create tailored media strategies for promotional events from planning to execution, delivering within budget and to deadline.
• Development   and   maintenance   of   relationships   with   media   partners, managing the PR strategy for the cinemas.
• Manage in-cinema marketing in all locations to design localised marketing strategies and creative assets.
• Assist in developing strategy & execution plans for the promotion of retail items at the cinemas
• Oversee  the  production  and  distibution  of  all  promotional materials  and marketing campaigns.
• Partner with local businesses, sponsors and other external parties as required to support marketing efforts.
• Ensure  brand  message  is  strong  and  consistent  across  all  channels  and marketing efforts (events, campaigns and promotional material)
• Analyse consumer behaviour and determine customer personas, insights to help improve brand position & consumer sentiments
• Identify opportunities to reach new market segments and expand market share
• Support  the  organisation,  planning  and  execution  of  events  (Premieres, Exhibitors showcase, Film Exhibitions)
• Track and measure the effectiveness of various marketing campaigns to report progress and revenue growth to management team.

Qualifications

• Relevant Bachelor’s degree in Marketing or related discipline
• CIM
• Minimum 6 years relevant experience

Additional Information

Functional/ Technical:

• Experience running successful marketing campaigns
• Solid knowledge of web analytics and Google Ads.
• Ability to plan and manage budgets.
• Ability to quickly prioritize and assign tasks
• Excellent leadership and project management skills.
• Interpersonal skills
• Good oral and written communication skills.
• Analytical mind
• Creative thinking
• Problem solving