Marketing Strategist (Agency experience) Hybrid

Key Responsibilities

• Develop and execute cross-channel marketing strategies for clients across various industries
• Lead marketing automation strategy using tools like HubSpot, Mailchimp, Zapier, ActiveCampaign, etc.
• Collaborate with content, social media, and performance teams to ensure seamless campaign execution
• Audit client funnels and customer journeys and recommend automation-based improvements
• Set up campaign tracking, lead scoring, CRM workflows, and email marketing journeys
• Analyze campaign performance and prepare data-driven reports with actionable insights
• Stay up to date with industry trends, tools, and channel best practices
• Lead and support the Marketing Strategy & Implementation Team on various client projects.
• Support the development of pitches, proposals, and go-to-market plans for new clients.

What We’re Looking For

• 3+ years of experience in marketing strategy, ideally within an agency or B2B environment
• Strong knowledge of marketing automation tools, CRM systems, and integrations.
• Broad understanding of key marketing channels (email, SEO, paid ads, content, social, partnerships)
• Analytical mindset with a results-driven approach to decision-making
• Excellent communication and client-facing skills
• Comfortable working in a fast-paced, collaborative environment
• Bonus: Experience setting up dashboards, data pipelines, or using tools like Google Analytics, Looker Studio, Notion, or Airtable