Key Responsibilities

Product Marketing & Positioning
Own the positioning, messaging, and value proposition of CSP Control Center.
Develop compelling narratives for CSPs, Distributors, MSPs, and Cloud Providers.
Create competitive positioning and differentiation strategies.
Build sales enablement content including presentations, battle cards, case studies, product collateral, and customer stories.
Translate complex product capabilities into clear business value for prospects and customers.

Go-To-Market (GTM) Strategy

Lead GTM planning and execution for all new product launches, integrations, features, and enhancements.
Partner closely with Product and Engineering teams to understand roadmap priorities and launch readiness requirements.
Develop launch plans, adoption campaigns, and customer communication strategies.
Drive feature awareness, product adoption, and customer engagement initiatives.

AI-Powered Marketing

Leverage AI tools and platforms to improve marketing efficiency and performance.
Use AI for content creation, campaign optimization, SEO, research, competitive intelligence, and audience segmentation.
Experiment with emerging AI technologies and recommend innovative approaches to demand generation and product marketing.
Build scalable AI-assisted marketing workflows.
Experience with tools such as ChatGPT, Claude, Gemini, Copilot, Perplexity, HubSpot AI, and other AI-powered marketing platforms is highly desirable.
Performance Marketing & Demand Generation
Own demand generation campaigns across digital channels.

Plan and execute campaigns across:

Manage campaign budgets and optimize for:

Pipeline generation
Lead quality
Conversion rates
Customer acquisition cost (CAC)
Marketing ROI
Content & Thought Leadership
Develop and execute content marketing strategies.
Create blogs, whitepapers, eBooks, reports, videos, customer success stories, and executive presentations.

Establish C3 as a thought leader in:

Work closely with:

Product Management
Engineering
Sales
Customer Success
Leadership Team
Act as the central marketing owner for all C3 initiatives.
Ensure alignment between product roadmap, GTM activities, sales enablement, and customer adoption efforts.
Collaborate with ecosystem partners, vendors, distributors, and technology alliances on joint marketing initiatives.

Requirements

Experience

4–8 years of experience in Product Marketing, Growth Marketing, Performance Marketing, or Demand Generation.
Mandatory experience working in a B2B SaaS company.
Proven experience marketing SaaS products with measurable business outcomes.
Experience managing product launches and GTM programs.

Skills

Preferred Experience

Experience in one or more of the following industries is highly preferred:

Product Marketing Manager Full Time

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