B2B Senior Growth Marketer Contract

Role Overview

The B2B Senior Growth Marketer will own day-to-day execution across content, SEO, email, ABM campaigns, social media, and website optimization. This is an execution-first role, responsible for translating strategy and direction from the Fractional CMO into consistent, high-quality marketing output that drives engagement, leads, and pipeline. This role is designed for a senior individual contributor who can operate independently once priorities are set.

Key Responsibilities

• Content & SEO Execution
• Produce and manage blog posts, landing pages, and vertical service pages.
• Optimize content for SEO, including headers, metadata, and internal linking.
• Update and improve existing content to support performance and rankings.
• Execute content production from keyword maps and content briefs.
• Email & Lifecycle Marketing
• Build and manage email campaigns in HubSpot, including lead nurture sequences, vertical-specific campaigns, and re-engagement flows.
• Optimize subject lines, calls to action, and overall email performance.
• Support sales enablement with targeted email assets.
• ABM Campaign Execution
• Execute account-based marketing campaigns by vertical.
• Coordinate content, email, and paid social support for ABM initiatives.
• Manage target account lists and campaign assets.
• Ensure campaigns align with defined funnel stages.
• Social Media & Paid Social
• Manage organic LinkedIn content.
• Execute LinkedIn paid social campaigns (non-search).
• Amplify thought leadership, blog content, and company announcements.
• Track engagement and audience growth.
• Website Engagement & Conversion Optimization
• Optimize calls to action, forms, landing pages, and content flows.
• Coordinate with the PPC agency on landing page needs.
• Monitor and improve website conversion rates.
• Tools, Reporting & Coordination
• Own day-to-day HubSpot execution.
• Track performance metrics and report results on a weekly basis.
• Coordinate with the Fractional CMO, PPC/SEM agency, and design or development resources as needed.

Qualifications

• Experience
• 5–8 years of B2B marketing experience.
• Experience in healthcare, SaaS, logistics, or professional services preferred.

Skills

• Strong experience across content marketing, SEO, and email and lifecycle marketing.
• HubSpot expertise required.
• Excellent written English skills.
• Highly organized and execution-focused, with the ability to manage multiple initiatives in parallel.

What Success Looks Like

• Content published consistently across channels.
• Organic traffic growth over time.
• Improved email engagement and lifecycle progression.
• Sales-qualified leads influenced by marketing activity.
• Measurable improvements in website conversion rates.

Opportunity

This role offers the opportunity to operate as a senior individual contributor with clear ownership over execution and impact. You will work closely with experienced marketing leadership, collaborate cross-functionally, and play a direct role in driving pipeline and growth through hands-on, performance-focused marketing work.