VP of Marketing Full Time

Company Description
Phantom is revolutionizing the way millions of people interact with the crypto ecosystem. Our self-custodial wallet offers a seamless, unified experience for managing accounts and tokens across Solana, Bitcoin, Ethereum, and Polygon, empowering users with a single, convenient solution. By integrating cutting-edge security features and launching innovative tools for an enhanced personalized user experience, Phantom is able to provide a next-generation, safe and easy to use self-custodial wallet for everyone. This strategy has allowed Phantom to achieve significant milestones including surpassing 16 million MAU’s, reaching #1 in the Google play store finance category, and consistently trending as a Top 50 app across all categories, right next to X, PayPal, Coinbase, and ChatGPT.

Role Description

• Phantom started as the most-loved crypto wallet. Now we’re building a consumer finance platform that competes with Robinhood and Cash App. The infrastructure is crypto-native, but users don’t need to know or care about that.
• Your job is to make one hundred million people trust us with their money.
• That’s hard. People are skeptical of new financial products, and they should be. You need to build a brand that earns credibility, acquire users profitably at scale, and position Phantom as the obvious choice for people who want modern finance without the friction or the fees.
• You’ll own brand, product marketing, content, and comms. You’ll have budget and autonomy. There’s no playbook for this because no one has done exactly this before.

What you’ll do

• Define and execute the marketing strategy for Phantom’s evolution from wallet to global consumer finance platform
• Build the brand narrative: why Phantom, why now, why trust us
• Partner with product on launches, positioning, and gtm for new financial products
• Scale brand marketing while maintaining efficiency

Qualifications

• 10+ years in consumer marketing, with real experience in fintech or consumer finance. Bonus if you’ve marketed to Gen Z.
• You’ve managed a significant marketing budget and can talk specifics about what you learned and what actually worked.
• You’ve done brand building and understand that trust is the product.
• You’ve built and led small, high-output teams. You know how to hire and you know how to ship.
• You have a track record of high agency. Not “leadership experience” but actual evidence that you see problems and fix them without being asked.
• You can write. Crisp, clear, no corporate fluff.

What we’re not looking for

• “Marketing leaders” who delegate everything and manage up
• People who need a 50-person team to get anything done
• Anyone who thinks crypto marketing is all memes and influencers
• Folks who optimize for looking busy over actual outcomes

Why Work with Us

Opportunity
We are a team of experienced builders in the blockchain and crypto industry. Our journey began from users seeking an easy, seamless path to accessing the crypto ecosystem. This passion fueled our exponential growth, allowing us to onboard over 16M+ active users in just over three years; with our user base growing weekly. Our dedication to a secure and seamless user experience has made us the leading wallet on Solana as well as our multi-chain approach enhances our platform’s versatility, meeting the needs of a diverse and growing user base. By staying at the forefront of technology and user expectations, we continue to innovate and set industry standards on self-custodial crypto wallets.

There has never been a better time to work in crypto to help shape the future of innovation with a focus around the wallet experience!

First impressions matter: Wallets are responsible for a users first impression with crypto and onboarding new users into crypto. By ensuring that a user has a great first-time experience with crypto, we can help supercharge the growth of the entire ecosystem.
Make crypto easier to navigate: There is no easy way for a user to discover and navigate all that crypto has to offer. Wallets have a unique opportunity to help users not only onboard to crypto but also stay retained by exploring new things to do.
We live in a multi-chain world: We currently support Solana, Ethereum, Polygon and Bitcoin with more networks to come in the new future. We are focused on creating a unified, multi-chain crypto experience for users.
Benefits
Competitive salary and equity
You will be eligible to participate in the Company’s performance bonus program
Comprehensive insurance (medical/dental/vision) — 100% covered
Stipend for your ideal remote set-up
Flexible hours and a supportive remote environment
Unlimited vacation: Take time when you need it (and we really mean it!)
401(k) retirement plan
Monthly wellness benefit
Weekly meal benefit
Global off-sites

Tagged as: sales & marketing