SEO/SEM Manager Contract

Role Overview
The SEO/SEM Manager will take ownership of the company’s digital search and social advertising ecosystem while transitioning performance marketing from an external agency to an in-house operation. This role focuses on managing paid media campaigns across multiple platforms, optimizing SEO performance through technical audits and organic growth strategies, and ensuring digital channels drive measurable commercial results. The SEO/SEM & Growth Specialist will also collaborate closely with marketing, sales, and creative teams to align campaign execution with broader growth initiatives.

Key Responsibilities
Paid Media Management (SEM)

• Manage the full Google Ads ecosystem, including Search, Shopping, Performance Max (PMax), Display, and YouTube campaigns
• Optimize campaigns for high-intent DIY search traffic while maintaining a consistent always-on presence
• Build and manage LinkedIn campaigns targeting architects, developers, and project managers in the commercial hospitality sector
• Maintain and scale active campaigns on Microsoft Ads and Meta (Facebook and Instagram) with platform-specific messaging strategies
• Execute advanced audience segmentation, keyword research, and retargeting strategies across the renovation customer journey

SEO & Organic Growth

• Conduct a comprehensive technical SEO audit to identify site-speed issues, crawl errors, and keyword cannibalization
• Work with the Director of Marketing to optimize product and category pages for both lifestyle-driven and specification-driven search queries
• Optimize content for emerging AI-driven search platforms and Large Language Model (LLM) search environments
• Collaborate with internal teams to develop keyword-driven blog content, motion graphics, and video assets that support organic visibility
• Analytics, Performance & Margin Management
• Monitor campaign profitability using margin-based metrics, focusing on MOAZ while also tracking ROAS and CPA
• Manage conversion tracking and analytics using GA4
• Identify conversion funnel issues and propose landing page improvements or A/B testing initiatives to improve performance
• Implement a structured four-week performance review cycle and reallocate budgets toward higher-performing campaigns

Cross-Departmental Collaboration

• Work closely with the Sales and Business Development teams to evaluate the quality of leads generated through campaigns
• Collaborate with the Director of Marketing to align digital initiatives with brand strategy and product launch timelines
• Coordinate with the Social Media and 3D Design teams to request creative assets required for campaign performance

Qualifications
Experience

• 3–5 years of experience managing both SEO and SEM for a product-based brand
• Proven experience managing monthly advertising budgets between $30,000 and $50,000
• Advanced experience with Google Ads, Meta Business Suite, LinkedIn Campaign Manager, Microsoft Ads, and GA4
• Demonstrated experience performing technical SEO audits and resolving site-wide organic performance issues
• Experience with Amazon Ads
• Experience managing both ecommerce-driven campaigns and B2B lead generation initiatives

Skills

• Strong analytical capabilities with the ability to translate performance data into actionable marketing decisions
• Proactive and detail-oriented approach to identifying and resolving digital performance issues
• Ability to communicate technical insights clearly to leadership and cross-functional teams
• Strategic mindset with the ability to explore and develop new marketing channels
• Strong collaboration skills when working with marketing, sales, and creative teams

Opportunity
This role offers the opportunity to take full ownership of a company’s digital growth strategy while building a high-impact in-house performance marketing function. The SEO/SEM Manager will work closely with marketing leadership, collaborate across multiple teams, and play a direct role in expanding the company’s commercial reach while optimizing both paid and organic digital channels.

Application Process:
To be considered for this role these steps need to be followed:
Fill in the application form
Record a video showcasing your skill sets