Social Media Analyst Hybrid

ABOUT THE ROLE

The Social Media Analyst will be responsible for managing day-to-day social media presence, developing platform-native content, directing short-form video shoots, and analysing performance to optimise growth and engagement. This role sits at the intersection of content, creativity, and analytics, ensuring that social media activity drives measurable brand and business outcomes.

PRIMARY RESPONSIBILITIES

Social Media Management

• Manage and grow the Paga Group’s social media pages across platforms (Instagram, X, LinkedIn, TikTok, YouTube Shorts, etc.)
• Plan, schedule, and publish content in line with brand guidelines and campaign objectives
• Monitor comments, DMs, and conversations, escalating issues when necessary
• Stay on top of platform trends, algorithm changes, and emerging formats

Content Development

• Develop platform-specific content ideas, captions, and storytelling angles
• Translate campaigns, announcements, and brand narratives into engaging social content
• Collaborate with designers, copywriters, and internal teams to deliver high-quality content
• Ensure consistent brand voice, tone, and visual identity across platforms

Video Shoot & Direction

• Plan and coordinate short-form video shoots for social media
• Direct on-camera talent (employees, executives, creators) during video shoots
• Work with videographers and editors to produce platform-ready video content
• Optimize videos for performance across formats (Reels, TikTok, Shorts, X video)

Analytics & Measurement

• Track and analyze social media performance using platform analytics and third-party tools
• Measure reach, engagement, follower growth, video performance, and conversions
• Produce regular performance reports with insights and recommendations
• Use data to continuously refine content strategy and posting cadence

KNOWLEDGE AND SKILL REQUIREMENTS

• 1–3 years experience managing social media accounts for a brand or organisation
• Strong understanding of social media platforms, trends, and best practices
• Hands-on experience with short-form video content and on-set direction
• Strong copywriting and storytelling skills
• Experience analysing social media data and translating insights into action
• Familiarity with social media management and analytics tools
• Ability to manage multiple projects and deadlines