Senior Growth Manager (SEO & ASO) Full Time

About the company

Trust Wallet is the leading non-custodial cryptocurrency wallet, trusted by over 200 million people worldwide to securely manage and grow their digital assets. Our vision is to give individuals the freedom to own their assets, confidently participate in the future economy, and access opportunities that enhance their lives. Our mission is to be a trusted personal companion — helping users safely navigate Web3, the on-chain economy, and the emerging AI-powered future. With support for over 10 million assets across 100+ blockchains, Trust Wallet offers a seamless, multi-chain experience backed by industry-leading self-custody technology, a vibrant community, and a growing ecosystem of partners.

Role Summary

We are looking for a data-driven, execution-focused Senior Growth Manager with a strong hands-on track record in SEO, ASO, website management and cross-functional product growth. In this role, you will be responsible for scaling Trust Wallet’s organic and paid acquisition channels globally, owning strategic growth experiments, and partnering closely with Product, Engineering, and Brand teams to drive user adoption across markets.

Key Responsibilities:

Develop and execute a global SEO roadmap (technical, on-page, content) to improve rankings and traffic.
Conduct audits, keyword research, and performance tracking across web properties.
Lead App Store Optimization (ASO) strategy across iOS and Android for all key markets.
Manage localization, A/B testing, creatives, and in-app events in multiple languages.
Optimize for cost-effective installs, retention, and user quality.
Work closely with Product, Engineering, and Data teams to drive growth experiments, funnel improvements, and user lifecycle initiatives.
Analytics & Reporting: maintain dashboards, monitor KPIs, and own performance reporting across all acquisition channels.

Requirements:

5+ years in growth marketing, with deep hands-on experience in SEO, ASO, and performance media
Strong familiarity with tools such as Plausible, Adjust, GA4, GSC, Firebase, Sensor Tower, App Store Connect
Experience working in crypto/Web3, fintech, or high-growth mobile product environments
Data-driven mindset, with a bias for action and experimentation
Excellent communication skills and the ability to work cross-functionally in a fast-paced remote setup.

Nice to Have

Crypto-native or strong interest in Web3 / financial sovereignty
Experience with emerging markets (LATAM, Africa, SEA, India)
Comfortable leading campaigns across both B2C and partner marketing contexts
Plan and execute paid acquisition campaigns across Meta, Google, TikTok, Reddit, YouTube, and web3 ad networks.
Additional Information
This is a global and fully remote role. You must have the right to work for the country you are based.