Lead Product Marketing Manager, New Business Full Time

Our mission: to eliminate every barrier to mental health.

At Spring Health, we’re on a mission to revolutionize mental healthcare by removing every barrier that prevents people from getting the help they need, when they need it. Our clinically validated technology, Precision Mental Healthcare, empowers us to deliver the right care at the right time—whether it’s therapy, coaching, medication, or beyond—tailored to each individual’s needs.

We proudly partner with over 450 companies, from startups to multinational Fortune 500 corporations, as a leading provider of mental health service, providing care for 10 million people. Our clients include brands you use and know like Microsoft, Target, and Delta Airlines, all of whom trust us to deliver best-in-class outcomes for their employees globally. With our innovative platform, we’ve been able to generate a net positive ROI for employers and we are the only company in our category to earn external validation of net savings for customers.

We have raised capital from prominent investors including Generation Investment, Kinnevik, Tiger Global, Northzone, RRE Ventures, and many more. Thanks to their partnership and our latest Series E Funding, our current valuation has reached $3.3 billion. We’re just getting started—join us on our journey to make mental healthcare accessible to everyone, everywhere.
Reporting to the Director of Product Marketing, the Lead Product Marketing Manager, New Business will develop and execute the narratives, tools, and materials that drive acquisition of new customers across key verticals. This remote role is part of the Marketing team and plays a critical role in shaping how Spring Health shows up in the market to win strategic deals.

What you’ll do:

Lead development of Spring Health’s core pitch narratives and demo storylines, ensuring they are compelling, differentiating, and tailored for buyer personas.
Build and scale industry-specific toolkits for Sales across verticals including healthcare, retail, and finance, aligning closely with GTM strategy.
Serve as strategic marketing partner on jumbo deals, developing finalist presentations and customer-facing content that wins competitive evaluations.
Collaborate cross-functionally with Sales, Clinical, Product, and Marketing to align messaging and ensure consistency across the buyer journey.
Maintain and evolve a library of sales-ready assets, including decks, one-pagers, and product overviews that reflect the latest product capabilities.
Leverage market trends, buyer feedback, and competitive activity in messaging and asset development.

What success looks like in this role:

Core pitch narratives and demo materials deployed and adopted by Sales
Development and enablement of industry-specific sales toolkits
Strategic support for prospect presentations
Positive internal NPS on content quality, usability, and deal impact
Increased new logo win rates and improved pipeline conversion metrics in supported deals.

What you’ll bring: 

6–8 years of product marketing or related experience, with a strong track record in new business acquisition and B2B marketing.
Expertise in developing compelling sales narratives, pitch materials, and industry-specific value propositions.
Experience collaborating on large, strategic deals in a highly competitive market.
Strong communicator and storyteller with executive presence and sharp attention to detail.
Comfortable managing multiple priorities and balancing strategic and tactical work.
Prior experience in healthtech, B2B SaaS, or high-growth environments is preferred.