Hello, we’re Instrumentl.
We’re a mission-driven startup helping the nonprofit sector to drive impact, and we’re well on our way to becoming the #1 most-loved grant discovery and management tool. To help us get there, we’re hiring a Growth Product Designer to build innovative technology for our nonprofit customers.
About us:
Instrumentl is a hypergrowth YC-backed startup with over 5,000 nonprofit clients, from local homeless shelters to larger organizations like the San Diego Zoo and the University of Alaska. We are building the future of fundraising automation, helping nonprofits to discover, track, and manage grants efficiently through our SaaS platform.
Our charts are dramatically up-and-to-the-right 📈 — we’re cash flow positive and doubling year-over-year, with customers who love us (NPS is 65+ and Ellis PMF survey is 60+).
About the role:
This role blends product design and growth-driven experimentation. You’ll design across the full user journey — from high-converting landing pages to onboarding flows to core product features that help nonprofits succeed. Most weeks involve a mix of product improvements and targeted growth initiatives. You’ll help translate data, user insights, and hypotheses into designs that drive clear outcomes.
You’ll report to Hope (Lead Product Designer) and work closely with Growth and Product. Get to know us at instrumentl.com/about! We can’t wait to meet you.
The Instrumentl team is fully distributed (though if you’d like to work from our Oakland office, we would love to see you there). For this position, we are looking for significant overlap with the Pacific time zone – as a close-knit team, we want to have (virtual) face time with you, watch your cat roam in the background, and take polaroids together in FigJam.
The ideal candidate:
5+ years of product design experience (B2B SaaS preferred) 🦾: You’re a versatile product designer with strong problem-solving and visual design skills.
Product design 🧠: You’ve crafted user flows, iterated through concepts, partnered with cross-functional teams, and watched your work spark delight. You’re excited to help nonprofits discover, research, and manage grants.
Collaborative owner 📈: You take ownership of outcomes, seek feedback early, and raise the bar for quality while staying aligned with business goals.
Strategic problem solver 💡: You can sift through user feedback, analytics, and constraints to identify root causes and opportunities — and you make thoughtful, insight-driven design decisions.
Growth-oriented 🌱: You navigate ambiguity with confidence and curiosity, and you’re motivated by learning, experimentation, and continuous improvement.
Generalist 🤹: You enjoy a mix of projects — from conversion-focused landing pages to polished product features — and you’re energized by variety.
Must-have skills:
Genuine interest in nonprofits, early-stage startups, and b2b SaaS
Strong foundation in product design
Figma expertise: user flows, wireframes, mockups, prototypes
Visual design fundamentals: color, hierarchy, layout, typography
Usability and responsive design fundamentals
Designing for specific audiences and clear conversion goals
Experience with funnel optimization
Experience participating in A/B testing and using experimentation tools (e.g., Optimizely, Adobe Target, Google Optimize)
Ability to interpret analytics (e.g., Heap, FullStory) to uncover opportunities
Understanding of responsive web design and cross-browser/platform behavior
Interest in strengthening Instrumentl’s design practice alongside the design team — including design systems, design principles, and brand evolution
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