Digital Campaign Specialist Full Time

Job Title: Digital Campaign Specialist (Financial Services)

Location: Lagos, Nigeria (Full On-site)

Department: Marketing & Communications

We are hiring a Digital Campaign Specialist to join our fast-growing fintech team. This is a hands-on role focused on driving customer conversion and engagement through smart, well-timed digital nudging campaigns across multiple channels.

Role Overview

You will own the end-to-end execution of digital nudging journeys for our key financial products — BNPL (Buy Now Pay Later), Product Credit, and other lending solutions. Your goal is to move customers smoothly through the entire funnel using Push, SMS, WhatsApp, In-app, and Retargeting campaigns.

Key Responsibilities

• Plan and execute targeted digital nudging campaigns across the full customer lifecycle: onboarding, KYC, eligibility checks, first usage, repeat usage, repayment, and upsell/cross-sell opportunities.
• Build and manage precise customer segments using behavior, transaction history, risk profile, and lifecycle stage.
• Set up automated trigger-based campaigns in CRM and customer engagement platforms.
• Craft high-converting campaign messaging (copy, CTA, timing, and frequency) optimized for Push, SMS, and WhatsApp.
• Monitor and optimize campaign performance using key metrics such as CTR, conversion rate, repeat usage, and repayment response.
• Run A/B tests regularly and share actionable insights to improve results continuously.
• Collaborate closely with Product, Operations, Collections, Design, and BI teams to align campaigns with business goals.

Requirements

• 2–4 years of experience in Digital Marketing, Lifecycle Marketing, or Growth campaigns.
• Previous experience in Fintech, Lending, Payments, or FMCG is strongly preferred.
• Hands-on experience with customer engagement tools such as Insider, CleverTap, MoEngage, or similar platforms.
• Strong skills in customer segmentation, funnel optimization, and campaign automation.
• Good analytical abilities — proficiency in Excel/Google Sheets is required; SQL is a big plus.
• Excellent short-form copywriting skills for mobile-first channels (Push, SMS, WhatsApp).

What Success Looks Like You will be measured on:

• Improvement in KYC completion rate
• First credit/BNPL usage conversion
• Increase in repeat usage rate
• Repayment reminder response rate and overdue reduction
• Overall campaign CTR and conversion uplift

If you are a data-driven marketer who loves building automated customer journeys and seeing direct impact on business metrics, this role is for you.

How to Apply

Interested candidates should send their CV and a short note on why you’re a great fit for this role to careers@omniretail.africa with the subject line: Digital Campaign Specialist Application.

Tagged as: sales & marketing