Digital Advertising Manager Full Time

How you’ll add value:

• Lead the development, execution, and optimization of paid media campaigns across platforms including Google, Bing, LinkedIn, Meta (Facebook/Instagram), YouTube, and others.
• Align channel strategies with broader demand generation goals to maximize pipeline and ROI.
• Manage the end-to-end media calendar and ensure timely execution of campaigns.
• Serve as the primary point of contact for Restaurant365’s paid media agency.
• Own the paid media budget, including allocation, pacing, forecasting, and reconciliation.
• Make real-time adjustments to maximize efficiency and deliver against CPL and Build Value+ targets.
• Monitor KPIs and deliver reporting on campaign performance (e.g., impressions, clicks, CPL, Qualified Rate, pipeline contribution, ROI).
• Work closely with Marketing Operations to ensure accurate tracking and attribution.
• Test, learn, and iterate to continuously improve campaign results.
• Partner with the Demand Generation team on account-based marketing initiatives by leading the media strategy, targeting, and execution for identified high-value accounts and segments.
• Leverage tools like 6sense, LinkedIn Matched Audiences, and custom audiences for precision targeting.
• Collaborate with Field Marketing, SEO, Content, Creative, and Sales to ensure campaign alignment and effective messaging.
• Partner with the SEO and Content teams on landing page testing and conversion rate optimization.
• Manage day-to-day operations within advertising platforms and coordinate with Marketing Ops to maintain UTM standards, tracking, and integrations.
• Identify opportunities to evolve the digital marketing tech stack and workflows.

Other duties as assigned. 
What you’ll need to be successful in this role:

• 5+ years of digital marketing experience, including hands-on paid media management in a B2B or SaaS environment.
• Strong expertise in Google Ads, Bing, LinkedIn Ads, Meta, and YouTube.
• Proven ability to manage large-scale media budgets with performance accountability.
• Excellent analytical skills with experience in campaign reporting and ROI analysis.
• Familiarity with CRM and marketing automation platforms (e.g., Salesforce, Marketo).
• Strong communication and collaboration skills.
• Self-starter who thrives in a fast-paced, results-oriented environment.
• Experience with ABM platforms (e.g., 6sense, Demandbase).
• Experience working with external agencies or media vendors.
• Familiarity with Domo or similar BI tools.
• Experience in restaurant tech or a similar B2B vertical.