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Sales & Marketing

Product Marketing Manager Full Time

Key Responsibilities

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  • Product Marketing & Positioning
  • Own the positioning, messaging, and value proposition of CSP Control Center.
  • Develop compelling narratives for CSPs, Distributors, MSPs, and Cloud Providers.
  • Create competitive positioning and differentiation strategies.
  • Build sales enablement content including presentations, battle cards, case studies, product collateral, and customer stories.
  • Translate complex product capabilities into clear business value for prospects and customers.

 

Go-To-Market (GTM) Strategy

  • Lead GTM planning and execution for all new product launches, integrations, features, and enhancements.
  • Partner closely with Product and Engineering teams to understand roadmap priorities and launch readiness requirements.
  • Develop launch plans, adoption campaigns, and customer communication strategies.
  • Drive feature awareness, product adoption, and customer engagement initiatives.

 

AI-Powered Marketing

  • Leverage AI tools and platforms to improve marketing efficiency and performance.
  • Use AI for content creation, campaign optimization, SEO, research, competitive intelligence, and audience segmentation.
  • Experiment with emerging AI technologies and recommend innovative approaches to demand generation and product marketing.
  • Build scalable AI-assisted marketing workflows.
  • Experience with tools such as ChatGPT, Claude, Gemini, Copilot, Perplexity, HubSpot AI, and other AI-powered marketing platforms is highly desirable.
  • Performance Marketing & Demand Generation
  • Own demand generation campaigns across digital channels.

 

Plan and execute campaigns across:

  • LinkedIn
  • Google Ads
  • Microsoft Ads
  • Retargeting platforms
  • Email marketing
  • Webinar programs
  • Account-Based Marketing (ABM)

 

Manage campaign budgets and optimize for:

  • Pipeline generation
  • Lead quality
  • Conversion rates
  • Customer acquisition cost (CAC)
  • Marketing ROI
  • Content & Thought Leadership
  • Develop and execute content marketing strategies.
  • Create blogs, whitepapers, eBooks, reports, videos, customer success stories, and executive presentations.

 

Establish C3 as a thought leader in:

  • Microsoft CSP
  • Cloud Commerce
  • Subscription Management
  • SaaS Billing
  • Azure
  • AI in Cloud Operations
  • SEO, AEO & Website Growth
  • Own organic growth strategy.
  • Improve search visibility through:
  • SEO
  • AEO (Answer Engine Optimization)
  • Content optimization
  • Technical SEO collaboration
  • AI search optimization
  • Drive website traffic, engagement, and conversion improvements.
  • Marketing Operations & Analytics
  • Establish and manage marketing KPIs and reporting dashboards.
  • Track campaign performance and pipeline contribution.
  • Analyze customer acquisition funnels and recommend improvements.
  • Measure and report marketing ROI to leadership.
  • Cross-Functional Leadership

 

Work closely with:

  • Product Management
  • Engineering
  • Sales
  • Customer Success
  • Leadership Team
  • Act as the central marketing owner for all C3 initiatives.
  • Ensure alignment between product roadmap, GTM activities, sales enablement, and customer adoption efforts.
  • Collaborate with ecosystem partners, vendors, distributors, and technology alliances on joint marketing initiatives.

 

Requirements

Experience

  • 4–8 years of experience in Product Marketing, Growth Marketing, Performance Marketing, or Demand Generation.
  • Mandatory experience working in a B2B SaaS company.
  • Proven experience marketing SaaS products with measurable business outcomes.
  • Experience managing product launches and GTM programs.

 

Skills

  • Strong understanding of SaaS business models and subscription-based revenue.
  • Experience with AI-driven marketing tools and workflows.
  • Strong analytical and data interpretation skills.
  • Excellent written, verbal, and presentation skills.
  • Experience with marketing automation platforms and CRM systems.
  • Ability to operate in a fast-paced, high-growth environment.

 

Preferred Experience

Experience in one or more of the following industries is highly preferred:

  • Cloud Commerce
  • Microsoft Ecosystem
  • Azure
  • AWS
  • SaaS Platforms
  • Cloud Marketplaces
  • Subscription Management
  • Billing & FinOps
  • MSP/CSP Ecosystem

 

 

 

 

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