Job Description:

Analyze user behavior across key product funnels: registration, deposit, betting activity, withdrawals, bonuses, and retention.
Monitor key product KPIs such as conversion, retention, churn, LTV, session activity, user engagement, and revenue.
Prepare product and business reports to identify which features, mechanics, or user flows drive engagement and revenue.
Support and validate product hypotheses by collecting, analyzing, and interpreting data.
Analyze A/B tests and experiments, evaluate results, and provide clear conclusions and recommendations.
Segment users and analyze cohorts by behavior, value, lifecycle stage, activity level, VIP potential, or risk patterns to support product and CRM decisions.
Help investigate drops or anomalies in product and business metrics and identify possible reasons behind changes.
Work closely with Product, CRM, Marketing, Anti-Fraud, and other business teams to support data-driven decisions.
Prepare regular analytical summaries / presentations with key findings, performance results, and recommendations.

Qualifications:

2+ years of experience in analytics within a B2C product as a Product Analyst, Data Analyst, CRM Analyst, or Marketing Analyst.
Strong SQL skills and experience working with large datasets.
Experience with BI tools such as Tableau, Power BI, Looker, or similar.
Understanding of product metrics such as conversion, retention, churn, LTV, engagement, revenue, deposits, or user activity.
Experience with funnel analysis, segmentation, hypothesis validation, or A/B testing.
Proven ability to analyze complex data, identify trends, and provide actionable business insights.
Strong communication skills and ability to collaborate with product, CRM, marketing, anti-fraud, business, and technical teams.
Ability to clarify business requests, ask relevant questions, and structure analytical tasks.
Proactive and result-oriented mindset, with readiness to work in a dynamic product environment.
Familiarity with data visualization best practices and presenting insights to stakeholders.
Proficiency in Ukrainian or Russian (written and spoken) for internal communication.

Nice to have:

Experience in iGaming, fintech, or other high-volume B2C products.
Experience with CRM analytics, bonus mechanics, retention, reactivation, or VIP segmentation.
Experience analyzing traffic quality and its impact on product metrics.

Our Benefit Cafeteria is Packed with Goodies:

Product Analyst / Data Analyst Full Time

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