Influencer Marketing Manager Full Time

Prenetics (NASDAQ: PRE) is a leading health sciences company with a focus on consumer health. The company went public on NASDAQ in 2022 and continues to pioneer innovative solutions in consumer health.

IM8 is our newest venture, a next-generation health and wellness brand co-founded with global icon David Beckham. Launched in 2024, IM8 has become one of the fastest-growing supplement brands in the world within just six months. Our flagship product, Daily Ultimate Essentials, delivers 92 clinically dosed nutrients in a single daily serving — trusted by 470,000+ customers and backed by a 12-week randomised, controlled clinical trial.

We’re hiring a Influencer Marketing Manager to build and lead IM8’s entire creator economy engine — spanning paid creator partnerships, organic ambassador programmes, and a high-velocity TikTok Shop affiliate network. This is a senior, high-impact role reporting directly to the VP of Growth. You’ll manage eight-figure budgets, negotiate with top-tier talent agencies, and architect the influencer strategy that takes IM8 from ~$120M to $250M+ ARR.

If you’ve scaled a creator programme from zero to thousands, know TikTok Shop inside and out, and have experience activating world-class athlete talent — this role was made for you.

Key Responsibilities

1. Paid Creator Programme

• Build and manage a tiered paid creator programme across micro, mid-tier, macro, and celebrity/athlete tiers
• Develop standardised rate cards, creative briefs, and performance benchmarks for every tier
• Negotiate contracts and manage relationships with talent agencies, managers, and creators directly
• Own the creator P&L — forecast spend, track ROAS, and optimise cost-per-acquisition by tier
• Brief and quality-control content at scale while preserving authentic creator voice

2. TikTok Shop & Affiliate Engine

• Architect and scale a 1,000+ creator affiliate programme on TikTok Shop
• Set commission structures, bonus incentives, and GMV targets that drive profitable growth
• Manage TikTok Shop Seller Center, affiliate invite flows, sample seeding, and creator onboarding
• Analyse affiliate performance data (Kalodata, TikTok analytics) to identify top performers and scale what works
• Stay ahead of TikTok Shop algorithm changes, trending formats, and best practices

3. Organic Ambassador Programme

• Design and run an always-on ambassador programme that turns genuine fans into brand advocates
• Develop gifting, seeding, and community engagement strategies to drive organic creator content at scale
• Build retention systems — loyalty tiers, exclusive access, co-creation opportunities — that keep creators engaged long-term
• Create a self-serve creator portal with brand assets, briefs, and affiliate tools

4. Athlete & Talent Activation

• Transform contracted athlete assets (Beckham, Sabalenka, Bearman, Giannis, Inter Miami) into high-performing content and campaigns
• Collaborate with athlete management teams on shoot schedules, usage rights, and social amplification
• Develop athlete-specific content playbooks — day-in-the-life, product routines, training content, match-day moments
• Maximise ROI on existing ambassador contracts through strategic content planning and paid amplification

5. Infrastructure

• Implement and manage the influencer tech stack — CreatorIQ or Grin, Social Snowball, TikTok Seller Center, tracking/attribution tools
• Build reporting dashboards and weekly performance reviews for leadership

What You Bring

• 4+ years in influencer marketing, creator partnerships, or talent management — with at least 3 years in a leadership role
• Proven experience managing eight-figure influencer/creator budgets with measurable ROI
• Deep TikTok Shop fluency — you’ve built or scaled an affiliate programme and understand GMV economics
• Experience working with athlete or celebrity talent and their management teams
• Strong commercial acumen — you think in P&Ls, unit economics, and CAC, not just vanity metrics
• Track record in DTC / subscription commerce, ideally in health, wellness, sports nutrition, or beauty
• Hands-on with influencer platforms (CreatorIQ, Grin, Aspire, Social Snowball, or similar)
• Excellent negotiation and relationship skills — comfortable with agents, managers, and C-suite alike
• Builder mentality — you’ve hired teams, set up processes from scratch, and thrive in fast-moving environments
• You Must Be AI-Native

Active, fluent daily AI tool usage is mandatory, not optional. We expect you to be embedding AI into every workflow you touch on day one.

Beat Claude Challenge

Shortlisted candidates complete a role-specific assignment, scored against a baseline we generate using Claude — same data, blind review. To advance, your thinking needs to be better than what the best AI produces. Ties don’t advance.

Tagged as: marketing