Head of UGC (User Generated Content) Full Time

We’re Creative Fabrica, a fast-scaling tech start-up from Amsterdam.

Our mission
Enable creativity by giving access to everything related to the creative process: inspiration, learning, creating, and sharing. The ‘Creative Inspiration Flywheel’

This creates a self-sustaining community that lives within the Creative Fabrica ecosystem.

About the platform

• We launched in 2016 as a marketplace for fonts with a subscription service. In the last 8 years, we have been through tremendous growth, and we’re just getting started!
• We have scaled to 50 million+ monthly page views, 8 million+ registrations, over 22 million listed products, and 22000+ active designers.
• Our focus is to create a platform for designers that enables them to offer exceptional high-quality content. We make their products searchable in unique ways. This allows our customers to speed up their workflow, allowing them to focus on what they love most: Creating.

About the role
To build on the success of our AI subscriptions and the rapid pace of tool launches on studio.creativefabrica.com, we will build a distribution engine that drives 10M+ weekly views of video content showcasing these new tools.You will manage the process by which we create, publish and optimize content across 20+ accounts. The goal is simple: Maximum reach.

This is what success will look like: 

• Viral Hits: At least 3 videos per week crossing 500k views.
• Daily Volume: 120 assets live per day.
• We are looking for volume, velocity, and a ruthless optimization in pursuit of unlocking viral growth.

What you’ll do

• Niche Talent Scouting: Identify and recruit “high-signal” creators (high engagement, not necessarily high follower count) in the creator, AI, and designer niches.
• Content Creation & Scaling: Create scripts and hooks for high volume clip generation, to be posted across select accounts.
• The “Hook” Lab: Constantly reverse-engineer the TikTok/Reels/Shorts algorithm. You need to provide “Seed Hooks” every 48 hours (e.g., Viral hook, trend-driven, or “magic” product demos). So we can keep creating relevant content.
• Account Management: Oversee the dedicated accounts and creators. Manage budget and incentives across the program.
• Systematization: Turn the chaos into a dashboard. Tracking 200+ videos a day across 70 people requires a lean, clear way to review performance.

What you’ll need

• Deep Social Knowledge: Innate knowledge of trends across platforms, deep understanding of social incentives and dynamics.
• Social Intuition: Good understanding of why a video with “1 Gorilla vs 100 men” gets more views than a $10k studio production.
• AI Native: Understand the tools available and how to use them to push the limits of video creation or automated reporting.
• Good with Numbers: Able to clearly tell a story around performance, ROI and results.

Nice to have
Creative & Editorial Skills: Ability to curate and polish content for social or marketing use
Technical Skills: Basic design or video editing software experience (Canva, Premiere, Figma) is helpful

Is this you?

Get in touch! We’d love to speak to you.

You can apply by clicking the “Apply now” button.

Creative Fabrica is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Tagged as: design